In the nowadays big screen display market, small pitch LED has become a lot of manufacturers pushing the object, in addition to the traditional LED manufacturers, DLP manufacturers have become a driving force can not be ignored, Wei Chong, MMS, GQY And other mainstream DLP manufacturers, have launched a small pitch LED products, and continue to increase investment in technology upgrades. So, what is the reason, so DLP manufacturers with their own core technology "no take Karma" small pitch LED so keen?
DLP manufacturers why the small pitch LED so keen?
Enterprise health and sustainable development, DLP manufacturers are difficult to ignore the small gap between the big brother of the West Hee are all benefits to benefit. Enterprise investment, has always been based on their own interests and needs, DLP manufacturers on the small pitch LED market perseverance is no exception. Incomplete statistics show that in 2013 the Chinese market, P2.0 following the small pitch LED products market sales reached 6,000 square meters, the market prospect is very attractive. This is in line with the market share of the DLP stitching products have been eroded in sharp contrast.
In fact, as early as 2012, DLP stitching market share in the LCD, plasma siege under the obvious contraction. Relevant data show that in 2012, LCD and plasma splicing nationwide sales of 150,000, while the DLP rear projection market sales of only 35,000 units. So far, from the sales point of view, DLP stitching is still a well-deserved champion, but this is mainly due to its own high profits, but not the substantial expansion of market size - DLP splicing application is limited to the Meteorological Bureau , Military demonstration center for the data demonstration requirements fine narrow public high-end applications, the scope of application of a wider range of low-end market has become the world of LCD splicing.
For DLP splicing enterprises, the face of increasingly fierce competition in the big screen splicing market, the application of increasingly narrow DLP stitching is not enough to support the long-term development interests of enterprises, and actively seek new growth point has been urgent. And the market structure has been solid LCD stitching market compared to just start a small pitch LED market is no doubt easier to break.
Improve product line, DLP stitch manufacturers to break the application limitations
In recent years, DLP stitching manufacturers have been actively diversified to stabilize their own market position, the most typical representative is part of the mainstream DLP manufacturers began to get involved in the field of LCD splicing, but this Did not form the industry trend. The reason, in addition to missed the best time, the more critical is that LCD splicing products and DLP splicing manufacturers of the inherent concept of development is not fit.
With the DLP splicing in the field of technology to enhance the core of different, LCD splicing is taking the large-scale route, due to the emphasis on cost advantage, only when the scale reaches a certain extent, can have a prominent advantage, coupled with the core of the panel technology is only in a few Tour panel manufacturers hands, in this case, the late admission DLP splicing manufacturers simply can not compete with the LCD show giant, only to accompany the attitude of the foothold, obviously not in line with the long-term development interests of the enterprise.
In addition, the LCD stitching and DLP stitching application market has a great overlap, are mainly used in the interior, so, to a large extent, LCD stitch application market size expansion, is the DLP splicing application market size further compression. In the DLP stitching products still have the advantages of sewing and high profit advantage of the case, this is clearly not a wise choice.
Investment in small pitch LED products are different. First of all, small-pitch LED products are still in its infancy, and DLP stitch manufacturers in the beginning of development has been actively involved, occupy the initiative of technological innovation, such as Granville in the recently launched a P1.48 heavyweight Products; Secondly, in the scope of application, small pitch LED and DLP splicing is only a certain range of overlap, with light, seamless, highlight and other advantages, small pitch LED can better meet the outdoor and semi-outdoor environment applications Demand, and these areas, DLP stitching products simply can not touch. For DLP stitch manufacturers, small-pitch LED products undoubtedly make the choice of diversified, vigorously invested is not surprising.
As the market share continues to be squeezed, DLP stitching the market more and more intense competition, industry reshuffle is inevitable. In order to be able to gain a firm foothold in the rapidly changing market, DLP stitching manufacturers must keep pace with the times - choose multiple legs to walk, which is consistent with the core trend of "transition to integrated service providers" across the big screen display industry The